As a brand that prides itself on premium quality and great taste, Intersport Culinary worked with Woodford to highlight those qualities through a national "Taste America" tour with the James Beard Foundation. In markets across the country, Woodford was introduced to acclaimed chefs who created dishes inspired by the people, product and place of each event. Those stories were captured and shared by Intersport through a media amplification strategy targeting culinary connected consumers across the country.