Steal a Base, Steal a Taco is the longest standing World Series promotion in the history of Major League Baseball. Developed in 2007 as a collaboration between Taco Bell, Intersport and MLB, the ownable platform was designed to raise awareness, drive store traffic and positively engage the franchisee network.

How does it work? Simple…every year when the first base is stolen in the World Series, America is rewarded with a free taco at their local Taco Bell. The annual trigger promotion has historically been amplified through FOX broadcast integrations, television advertising, digital/social messaging, in-stadium promotion and custom packaging and point-of-sale.