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Folgers Tiramisu

"Old Classic, New Twist" was a content, PR and media program designed to reintroduce the quality of Folgers coffee to a younger audience. Highlighted by a partnership with Christina Tosi, this series captured some of Christina's favorite recipes, revitalized with Folgers coffee as a feature ingredient. Intersport created the concept, produced the content, built the media promotion plan and developed the PR programming to maximize return on investment.